Program Coordinator Mike Lemons
The Digital Streaming and Broadcast Media program prepares students to create, produce, and distribute audio and video content across today’s most powerful platforms-radio, television, podcasts, and online media. Students train in state-of-the-art studios equipped for professional audio and video production, podcasting, and digital editing, while developing the communication skills demanded by modern mass media.
Through a blend of classroom instruction and hands-on lab experiences, students gain real-world proficiency using industry-standard equipment and software. This practical approach prepares graduates for entry-level careers in broadcasting, content creation, digital media, and communications.
The demand for skilled content creators continues to grow well beyond traditional media. Businesses and organizations across every industry now rely on audio and video storytelling to connect with customers and stakeholders. Podcasting has transformed how brands and individuals communicate, offering authentic and engaging connections unmatched by other marketing channels. With the podcasting industry projected to reach $95 billion by 2028, opportunities for trained professionals are expanding rapidly.
The L&C Digital Streaming and Broadcast Media program delivers the experience employers want. From day one through graduation, students train in the campus radio station, gaining hands-on experience in a working broadcast environment. Students become staff members, taking on real responsibilities similar to those found at a commercial station. You’ll learn by doing-serving as an announcer, newscaster, copywriter, producer, or manager-while mastering professional techniques that build confidence, creativity, and leadership.
Beyond work at WLCA, students may participate in a 16-week internship with St. Louis-area radio and television stations, audio/video production companies, and businesses seeking skilled creators for content development and social media marketing campaigns.
Career preparation doesn’t stop at graduation. The Program Coordinator actively supports students in securing their first professional role. Graduates leave with polished online portfolios shared with hundreds of broadcasters and media professionals throughout the Midwest and across the country-helping launch careers in a fast-moving, creative industry.
Program Learning Objectives
- Operate media equipment and software including control surfaces, digital editing systems, digital delivery systems, microphones, and cameras
- Demonstrate competency with the basic practices of broadcast announcing, including pronunciation, enunciation, inflection, and projection
- Compose standard script formats for radio, television, print, and digital media
- Maintain legal operation of campus radio station by following FCC Rules and Regulations
- Create programming, commercials, and imaging for radio, television, and the internet
- Explain the economics of media including the societal impact of advertising
Nature of Work: Media professionals can have an array of job responsibilities depending on which respective field they chose to pursue. Career tracks range from producers, editors, copywriters, on-air personalities, news directors, sportscasters, social media marketers, and professional podcasters. The L&C student has direct contact with media’s, fresh, and constantly changing nature. People who work in media are not mere observers, but participants in a very active way in with world.
Skills and Abilities: To pursue a career as a media professional, you must be reliable, ethical, task-oriented, responsible, and possess strong communication skills. Students must be able to work with people of various abilities and personalities. Basic computer skills are a must. For most entry-level jobs, college training is preferred.
Digital Streaming & Broadcast Media - MCOM.AAS
Associate in Applied Science Degree
Total: 16 - 17 Credit Hours
Total: 14-15 Credit Hours
Total: 15 Credit Hours
* When using MATH 112 to meet the Mathematics/Physical/Life Science elective requirement, a student must earn a grade of C or better.
Digital Streaming & Broadcast Media Degree Electives List
Total credit hours required for the A.A.S. in Digital Streaming & Broadcast Media: 60
Digital Streaming & Broadcast Media - MCOM.CP
Certificate of Proficiency
Digital Streaming & Broadcast Media Certificate Electives List
Total credit hours required for the Certificate of Proficiency in Digital Streaming & Broadcast Media: 31
Audio Podcasting - MCOM/POD.CC
Certificate of Completion
Total credit hours for the Certificate of Completion in Audio Podcasting: 6
Audio & Video Podcasting - MCOM/AVPOD.CC
Certificate of Completion
Total credit hours for the Certificate of Completion in Audio & Video Podcasting: 15
Adobe Audition - MCOM/AUD.CC
Certificate of Completion
Total credit hours for the Certificate of Completion in Adobe Audition: 6
Adobe Premiere Pro - MCOM/PREM.CC
Certificate of Completion
Total credit hours for the Certificate of Completion in Adobe Premiere Pro: 6
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