Program Coordinator Mike Lemons
The Digital Streaming and Broadcast Media program trains students to operate audio/video equipment and software to create content for distribution on various platforms including radio, television, and online media. Students will work to develop communication skills needed for today’s mass media. Combining classroom instruction and practical lab activities students gain proficiency and are prepared for entry-level positions in mass communications and content creation and distribution.
Business and industry outside of the media profession continue to have an increasing need for employees that can create, edit, and distribute audio and video content. Podcasts offer a unique opportunity for companies to engage with potential customers in a way other marketing channels cannot. It has also allowed individuals to affordably create and distribute content on a global scale. The need for employees who can produce high quality, informative content for companies to interact with customers and stakeholders will continue to grow at a rapid pace. Podcasting is projected to be a $95 billion industry by 2028.
The L&C Digital Streaming and Broadcast Media Program will give you the practical experience employers want. From the first day of class to graduation, you will have the opportunity to work in the environment of the campus radio station. You become a staff member, assuming the same responsibilities as in a commercial station. You learn on the job while working as an announcer, newscaster, copywriter, producer, or manager. The program teaches you creative professional techniques while helping you become a more productive student and person.
In addition to your work for WLCA, you will have the opportunity to participate in a 16-week internship at St. Louis area radio and television stations, audio/video production companies and businesses needing students experienced in planning and executing social media marketing campaigns.
The Program Coordinator will play an active role in helping you find your first professional position. Students will create online portfolios and distribute them to hundreds of professional broadcasters throughout the Midwest and across the county.
Program Learning Objectives
- Operate media equipment and software including control surfaces, digital editing systems, digital delivery systems, microphones, and cameras
- Demonstrate competency with the basic practices of broadcast announcing, including pronunciation, enunciation, inflection, and projection
- Compose standard script formats for radio, television, print, and digital media
- Write and rewrite news stories for radio, television, and internet using correct style and format
- Maintain legal operation of campus radio station by following FCC Rules and Regulations
- Describe the major media programming, their histories, and target audiences
- Produce commercial and imaging content for radio, television, and the internet
- Explain the economics of media including the societal impact of advertising
- Plan, create, and distribute audio and video podcasts
Nature of Work: Media professionals can have an array of job responsibilities depending on which respective field they chose to pursue. Career tracks range from producers, editors, copywriters, on-air personalities, news directors, sportscasters, social media marketers, and professional podcasters. The L&C student has direct contact with media’s, fresh, and constantly changing nature. People who work in media are not mere observers, but participants in a very active way in with world.
Skills and Abilities: To pursue a career as a media professional, you must be reliable, ethical, task-oriented, responsible, and possess strong communication skills. Students must be able to work with people of various abilities and personalities. Basic computer skills are a must. For most entry-level jobs, college training is preferred.
Digital Streaming & Broadcast Media - MCOM.AAS
Associate in Applied Science Degree
Total: 16 - 17 Credit Hours
Total: 14-15 Credit Hours
Total: 15 Credit Hours
* When using MATH 112 to meet the Mathematics/Physical/Life Science elective requirement, a student must earn a grade of C or better.
Digital Streaming & Broadcast Media Degree Electives List
Total credit hours required for the A.A.S. in Digital Streaming & Broadcast Media: 60
Digital Streaming & Broadcast Media - MCOM.CP
Certificate of Proficiency
Digital Streaming & Broadcast Media Certificate Electives List
Total credit hours required for the Certificate of Proficiency in Digital Streaming & Broadcast Media: 31
Audio Podcasting - MCOM/POD.CC
Certificate of Completion
Total credit hours for the Certificate of Completion in Audio Podcasting: 6
Audio & Video Podcasting - MCOM/AVPOD.CC
Certificate of Completion
This certificate has been developed to allow students to focus on skills needed to create and distribute audio and video podcasts. Students will become proficient in storytelling, audio and video equipment operation, audio and video editing software, content distribution, promotion, and monetization. Students will be prepared to create and distribute podcasts for mass communications companies or any companies wishing to use podcasts to promote their businesses.
Total credit hours for the Certificate of Completion in Audio & Video Podcasting: 15
Adobe Audition - MCOM/AUD.CC
Certificate of Completion
This certificate teaches entry and advanced level techniques to become proficient with Adobe Audition software. This certificate is ideal for creatives who hope to work in audio mediums, industries and business with audio editing needs, and students with film editing backgrounds who want to learn more advanced sound-editing techniques. This also confers an industry-recognized certificate of completion, meaning it is an ideal way for students to become Audition certified.
Total credit hours for the Certificate of Completion in Adobe Audition: 6
Adobe Premiere Pro - MCOM/PREM.CC
Certificate of Completion
This certificate teaches entry and advanced level techniques to become proficient with Adobe Premiere Pro software. Students will be prepared for any career needing entry-level video editing skills. This certificate will provide you with the video editing skills needed to earn an industry-recognized certification for Adobe Premiere Pro, the industry-leading non-linear editing software for TV, film, and social sharing.
Total credit hours for the Certificate of Completion in Adobe Premiere Pro: 6
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