May 20, 2024  
2024-25 Catalog 
    
2024-25 Catalog

MKTG 234 - Principles Of Retailing


Studies retail structure, types of retail establishments, buying, selling, advertising, sales promotion, store operations, organizing problems, accounting control, governmental regulations and employee relations. Prerequisite(s): None. (PCS 1.2, 3 credit hours - 3 hours lecture, 0 hours lab)