Jun 23, 2024  
2020-21 Catalog 
2020-21 Catalog [ARCHIVED CATALOG]

MKTG 240 - Social Media Marketing

Studies the applications and methods utilized to promote businesses and organizations via digital tools and social media. Includes interface uses and best practices. Students will create and manage various social media sites while completing writing and reading assignments, quizzes, and tests. The course also includes an overview of how to use social media platforms to supplement traditional marketing strategies. It is recommended that students have basic keyboarding, Internet, and computer skills. Students must be able to access and interact with various social media websites, including but not limited to Facebook, Flickr, YouTube, LinkedIn, WordPress, and Twitter. Prerequisite(s): None.
(PCS 1.1, 3 credit hours - 3 hours lecture, 0 hours lab)