Radio Broadcasting - RADIO.AAS Radio Broadcasting - RADIO.CP

---

Program Coordinator Mike Lemons

Mass Communication plays a major role in our daily lives. In fact, most of what we learn in our lifetime comes from the mass media. In addition to being in our homes, at work and in our cars, we also access the media digitally with computers, smartphone and tablets. We rely on media to entertain as well as inform us.

At Lewis and Clark, you will have the opportunity to work with state-of-the-art equipment at the college’s award winning radio station. You will learn how to create and distribute audio and video podcasts, prepare news and sportscasts, learn the inner workings of a radio station, participate in exciting promotional events and go on the air on WLCA 89.9 FM. Many of the skills that you learn can be applied to all forms of media.

The broadcasting program at Lewis and Clark will give you the practical experience employers want. From the first day of class to graduation, you will work in the environment of the campus radio station. You become a staff member, assuming the same responsibilities as in a commercial station. You learn on the job while working as an announcer, newscaster, copywriter, producer or manager. The program teaches you creative professional techniques while helping you become a more productive student and person.

The L&C broadcasting program is challenging and comprehensive because the field of professional broadcasting is very competitive. In addition to your work for WLCA, you will have the opportunity to participate in a 16-week internship at St. Louis area radio and television stations, audio/video production companies and businesses needing students experienced in planning and executing promotional campaigns.

You will also have the opportunity to work at the Lewis and Clark Radio Information Service. LCRIS is a reading service for the blind administered by the Broadcasting department and operated by the students as part of their training.

The Program Coordinator and WLCA Station Manager will play an active role in helping you find your first professional position. Students will create online portfolios and distribute them to hundreds of professional broadcasters throughout the Midwest and across the county.

Demand is especially high for graduates with sales experience who want to become account executives. There is also a demand in small to medium size radio markets for newscasters, announcers and writing/production personnel.

Student Learning Outcomes

1. Operate basic broadcast media equipment and software including control surfaces, digital editing systems, digital delivery systems, microphones and cameras
2. Demonstrate competency with the basic practices of broadcast announcing, including pronunciation, enunciation, inflection, and projection
3. Compose standard script formats for radio and television
4. Write and rewrite news stories for radio, television, and Internet using correct style and format
5. Maintain legal operation of campus radio station by following FCC Rules and Regulations
6. Describe the major radio station formats, their histories and basic programming elements
7. Produce commercial and imaging pieces for radio, television, and the Internet
8. Explain the economics of media including the societal impact of advertising

Nature of Work: 

Radio is a challenging field. It is America’s greatest round-the-clock medium. The L&C student has direct contact with radio’s mobile, fresh, and constantly changing nature. People who work in radio are not mere observers, but participants in a very active way in with world. The exciting responsibilities of announcing, newscasting, sales, promotions, programming, sportscasting and writing are all experienced in the complete radio studios at WLCA Radio 89.9 FM.

There are job opportunities in fields allied to commercial radio that lead to jobs in radio or provide satisfying careers in themselves. These organizations include broadcast, online and print companies, program/production companies, advertising agencies, station sales representative firms, industry trade associations, broadcasting trade publications, universities and schools which offer radio and TV training, educational radio and television stations, and various branches of state and federal government.

Skills and Abilities: For most entry-level jobs, some college training is preferred. A high school graduate may be able to get a job in sales, for example, or in management without a college degree; but opportunities are much greater for those with a college degree. Education should include English, speech and writing.

Radio Broadcasting - RADIO.AAS

---

Associate in Applied Science Degree

 

Radio Broadcasting - RADIO.CP

---

Certificate of Proficiency