Mar 06, 2021  
2017-18 Catalog 
2017-18 Catalog [ARCHIVED CATALOG]

Radio Broadcasting

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Program Coordinator Mike Lemons

Radio is everywhere—in our homes, at work, in our cars, and even on the telephone when we’re put on hold. Radio is a friendly, informative, funny, entertaining and powerful medium: trusted and consulted daily by millions of Americans.

At Lewis and Clark you’ll have the opportunity to work with state-of-the-art equipment at the college’s award winning radio station. You’ll produce announcements and programs in our computerized digital production and control rooms, prepare news and sportscasts, learn the inner workings of a radio station and go on the air on WLCA 89.9 FM.

The broadcasting program at L&C will give you the practical experience employers want. From the first day of class to graduation, you’ll work in the environment of the campus radio station. In fact, WLCA 89.9 FM is the recipient of the 2001 and 2002 A.I.R. Awards for best student-run radio station in the St. Louis market.

You become a staff member, assuming the same responsibilities as in a commercial station. You learn on the job while working as an announcer, newscaster, copywriter, producer or manager. The program teaches you creative professional techniques while helping you become a more productive student and person.

The L&C broadcasting program is challenging and comprehensive because the field of professional broadcasting is very competitive. In addition to your work for WLCA, you will have the opportunity to participate in a 16-week internship at commercial stations such as WIL, KEZK, WSMI, KMOX, KSHE, WBGZ, KYKY, KPNT, and WVRV.

You’ll also have the opportunity to work at the Lewis and Clark Radio Information Service. LCRIS is a reading service for the blind administered by the Broadcasting department and operated by the students as part of their training.

The general manager of WLCA will play an active role in helping you find your first professional position. Each spring a list of candidates for graduation is sent to hundreds of professional broadcasters throughout the Midwest.

Demand is especially high for graduates with sales experience who want to become account executives. There is also a demand in small to medium size radio markets for newscasters, announcers and writing/production personnel.

Nature of Work: Radio is a challenging field. It is America’s greatest round-the-clock medium. The L&C student has direct contact with radio’s mobile, fresh, and constantly changing nature. People who work in radio are not mere observers, but participants in a very active way in the world. The exciting responsibilities of announcing, newscasting, sales, programming, sportscasting and writing are all experienced in the complete radio studios at L&C (WLCA Radio 89.9 FM) and the L&C Reading Service.

There are job opportunities in fields allied to commercial radio that lead to jobs in radio or provide satisfying careers in themselves. These organizations include program production companies, advertising agencies, station sales representative firms, industry trade associations, broadcasting trade publications, universities, and schools which offer radio and TV training, educational radio and television stations, and various branches of state and federal government.

Skills and Abilities: For most entry-level jobs, the minimum educational requirement is a high school diploma. For some, college training is preferred. A high school graduate may be able to get a job in sales, for example, or in management without a college degree; but opportunities are much greater for those with a college degree. Education should include English, speech, writing and typing.

Radio Broadcasting - RADIO.AAS

Associate in Applied Science Degree

Note: Students must meet with the program coordinator prior to entering the Radio Broadcasting program.

Total: 15 Credit Hours

Second Semester

Total: 16 - 17 Credit Hours

Third Semester

Total: 14-15 Credit Hours

Fourth Semester

Total: 15 Credit Hours

* When using MATH 112 to meet the Mathematics/Physical/Life Science elective requirement, a student must earn a grade of C or better.

Approved Radio Broadcasting Degree Electives List

Total credit hours required for the A.A.S. in Radio Broadcasting: 60

Radio Broadcasting - RADIO.CP

Certificate of Proficiency

Note: Students must meet with the program coordinator prior to entering the Radio Broadcasting program.

Approved Radio Broadcasting Certificate Electives List

Total credit hours required for the Certificate of Proficiency in Radio Broadcasting: 31


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