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May 11, 2025
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2021-22 Student Handbook and Catalog [ARCHIVED CATALOG]
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MKTG 234 - Principles Of Retailing
Studies retail structure, types of retail establishments, buying, selling, advertising, sales promotion, store operations, organizing problems, accounting control, governmental regulations and employee relations. Prerequisite(s): None.
(PCS 1.2, 3 credit hours - 3 hours lecture, 0 hours lab)
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