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May 11, 2025
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2021-22 Student Handbook and Catalog [ARCHIVED CATALOG]
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MKTG 131 - Introduction To Marketing
Presents marketing as viewed by decision-makers. Marketing functions, marketing institutions, organization and consumer buying behavior and environment in which the firm operates. Prerequisite(s): None.
(PCS 1.1, 3 credit hours - 3 hours lecture, 0 hours lab)
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