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Apr 20, 2024
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2021-22 Student Handbook and Catalog [ARCHIVED CATALOG]
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MCOM 160 - Introduction To Advertising(IAI Major: MC 912)
Includes the role of advertising in integrated marketing communications, consumer behavior, creative strategies, and types of media. Integrated into the course are practical application. Prerequisite(s): None.
(PCS 1.1, 3 credit hours - 3 hours lecture, 0 hours lab)
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