Mar 28, 2024  
2020-21 Catalog 
    
2020-21 Catalog [ARCHIVED CATALOG]

MKTG 131 - Introduction To Marketing


Presents marketing as viewed by decision-makers. Marketing functions, marketing institutions, organization and consumer buying behavior and environment in which the firm operates. Prerequisite(s): None.
(PCS 1.1, 3 credit hours - 3 hours lecture, 0 hours lab)